When it comes to social media for court reporters, there are two ways to think about this. The first is how your court reporting firm is represented, if at all, on social media. The second is how you, as a reporter, are representing yourself personally and professionally. Whether for your firm or yourself, you need a social media plan that begins by asking who you want to reach, where are they, and how will you reach them.
Who is your social media target?
I was at a networking meeting recently and we were each asked to give a 30-second commercial for our business. The social media person stood up and said, “We focus on Facebook and Instagram because they are the most popular right now.” I had all I could do not to stand up and tell everyone that was exactly the person to NOT have manage social media.
Social media isn’t about marketing on the platform that is the most popular. It’s about identifying your target market and marketing where they are spending time.
For Oklahoma court reporters and court reporting firms, LinkedIn is an option to consider along with Facebook and/or groups on those platforms. The reason is that you’re likely seeking to work with professionals, mostly attorneys and law firms, and they are likely marketing on LinkedIn and Facebook, especially the former which is designed to connect business people and contains less distractions (i.e. political rants, puppy videos, and cat memes).
What’s your social media strategy?
While larger firms may opt to have a formal social media strategy, for smaller firms, it isn’t necessary to spend the resources to do so.
- Identify trusted resources from which articles can be shared to social media.
- Create original content answering the most commonly asked questions about your firm, industry, and services to establish your brand as the expert and to drive traffic to your website. Share that content on social.
- Interact with others in your industry. Answer questions and provide constructive feedback so that your name (and/or the firm name) are seen by more people.
Social media is about connecting to your community and having them know more about what you do. While it isn’t a direct leads generator, it will, over time, create connections that lead to business.
When it comes to social media for court reporters, it is important to have a presence on sites where your target market is spending time and to develop a strategy for content sharing.